THE ROLE OF THE GOVERNMENT IN CONSUMER PROTECTION IN E-COMMERCE TRANSACTIONS IN INDONESIA: A LEGAL AND POLICY ANALYSIS

Abstract

This study analyses pertinent legislative rules in Indonesia to determine the extent to which customers are protected during online purchases. This study aims to investigate the difficulties encountered by the Indonesian government in enforcing consumer protection legislation in the e-commerce industry and to assess the role of the government in this area. This study employs a normative juridical approach by examining the roles and rules of the government in safeguarding consumer rights. According to the study's results, consumer protection laws in Indonesia are adequate to keep consumers well-off, but there's room for improvement in areas like consumer education, law enforcement, and the ease with which consumers can exercise their rights. Consumer protection laws are still far from perfect, according to this study's findings. The government should modify and raise knowledge about consumer protection in online transactions. Furthermore, consumer rights must be protected by more stringent government oversight.